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SMS-mailing - marketing tool

SMS-mailing - versatile marketing tool and a comprehensive approach to its use significantly improves efficiency. Respondents use a mailing to:
• information about marketing promotions (discounts, sales, special offers) - 76%
• announcement of significant news of the company - 20%
• creation of an additional effective information service and sending an important reminder of -20%.
• holiday greetings - 16% 32% of companies use this tool to achieve several goals, which contributes both to stimulate sales and improve customer loyalty.

SMS-mailing have great opportunities personalize messages, the use of which leads to an increase relevance of communication and, consequently, improve efficiency. 20% of companies surveyed use the following additional functionality of the system dispatches:
• filtered by various parameters (area, size of the discount, etc.); • appeal to each customer by name;
• mailing list to match the date (for congratulations Happy Birthday and reminders about the end of the contract).

effectiveness of mailings calculated companies on various parameters in accordance with the direction Mailing: incoming calls to the company, visit shops and shopping. When calculating the percentage of callers who received the SMS, data were range: 6% - 50%. When calculating visits: 7% - 10% When calculating shopping: 5% - 50% Thus, the response rate for subscribers to the SMS-distribution in the range from 5% to 50% within one week after mailing. Another 25% of companies surveyed noted a significant increase in the number of calls within a week after mailing. 5% companies are not noted a significant response of subscribers. The reasons for the response to our newsletter subscribers respondents noted the attractiveness of the proposals (58%), особенности SMS-канала коммуникации (17%) и совокупность обоих факторов (25%).

Высказывания опрошенных маркетологов, назвавших особенность SMS-рассылок as a communication channel causes the response of subscribers, demonstrated high efficiency of this tool:

• For a subscriber's important that he is addressed personally, without intermediaries.
• For subscriber rather suddenly get a message to your cell phone. It is important to make a worthwhile offer.
• SMS - good channel for communicating with young people.
• SMS-mailing, in addition to the announcement of the action, draws attention to the company and serves as a reminder of other services and goods.
• SMS-sending managed to cover all holders of discount cards.