New Year 2009 is preparing for marketers set of tests. Companies are forced to reducing advertising budgets and purchasing power decreases. During the economic crisis, there is a sense not so much to spend huge money to attract new customers, how to focus on retaining existing ones, increasing their loyalty to the absolute commitment to the goods or services. Communication with long standing clients - it is the competence of mobile marketing, especially a tool such as SMS-mailing.
However, for an adequate response to the situation need to find out how high performance SMS-communication, and what factors influence the level of response. Mobile Marketing Agency Imobis conducted research the effectiveness of SMS-mailings in 2008. The study involved regular customers Imobis: marketers retailers, automotive holdings, insurance and investment companies, clothing stores, event-agencies, internet portals, clubs and restaurants. Were questioned for more than 50 representatives of companies. The study included questions about frequency and purpose of using SMS-mailing, features personification , the parameters of performance measurement features of the response from the subscribers (the period, the possible causes of the response). The data presented below reflect the general trend of using SMS as a channel for one-way communication and allow us to draw conclusions about how to increase its effectiveness.
frequency treatment to customers for SMS - a very important factor in efficiency, since communication must be regular and, at the same time, nenazoylivoy. Specificity Some lists within the information services to clients includes a daily send messages to subscribers. With regard to the announcement of marketing shares, the most optimal frequency lists - 1 or 2 times a month. In this case, they should be used for relevant reasons for the client. More than 70% of representatives companies share the same opinion about the optimal frequency of use of SMS-mailings.
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